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How A Business Plan Is Arranged

When it comes to penning down a business plan, the introductory page, the abstract or executive summary, the description of venture, the production plan, the marketing plan, organizational plan, assessment of risk, the financial plan, and appendix, will definitely be the headings in which things it covers will be explained in details.

Business Plan As Illustrated By An Entrepreneur

Here's how the structure is built:

  1. Introductory Page
    • Name and address of business
    • Name(s) and address (s) of principals
    • Nature of business
    • Statement of financing needed
    • Statement of confidentiality of report

  2. Executive Summary
    • This functions same as and abstract in a research project, usually 2-3 pages.

  3. Industry Analysis
    • Future outlook
    • Analysis of of competitors
    • Market segmentation
    • Industry forecast

  4. Description of Venture
    • Products and services
    • Size of business
    • Office equipment and personnel
    • Background of entrepreneurs

  5. Production Plan
    • Manufacturing process
    • Physical plan
    • Machinery, technique, and equipment
    • Names of raw materials suppliers

  6. Marketing Plan
    • Pricing
    • Distribution
    • Promotion
    • Product forecast
    • Controls

  7. Organizational Plan
    • Form of ownership
    • Identification of partners or principal share holders
    • Authority of shareholders
    • Management team background
    • Roles and responsibilities of members of the organization

  8. Assessment of Risk
    • Evaluate business weakness
    • New technologies
    • Contingency plan

  9. Financial Plans
    • Pro forma income statement
    • Cash flow projections
    • Pro forma balance sheet
    • Break-even analysis
    • Sources and application of funds

  10. Appendix
    • Letters
    • Market research data
    • Contract
    • Price lists from suppliers